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'Beauty and the Beast' trailer beats out 'Star Wars' and 'Fifty Shades' for most views in 24 hours

Suck it, Gaston!
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Proma Khosla
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It's a tale as old as YouTube: The first full Beauty and the Beast trailer shattered first-day records with its Monday release and became the biggest online trailer debut ever.

SEE ALSO: 'Beauty and the Beast' Belle is 100 percent Hermione from another dimension

Disney's trailer racked up 127.6 million views in its first 24 hours online, and trended on Twitter and YouTube. It doesn't hurt that the film's star Emma Watson has immense online clout -- 27 million views came from her Facebook page.

Beauty and the Beast surpassed online views for Fifty Shades Darker, Star Wars: The Force Awakens, Captain America: Civil War and its own May teaser, bookending the top five.

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Beauty and the Beast will be released on March 17, 2017.

Reporting by Jeff Sneider

Topics Disney YouTube

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Proma Khosla

Proma Khosla is a Senior Entertainment Reporter writing about all things TV, from ranking Bridgerton crushes to composer interviews and leading Mashable's stateside coverage of Bollywood and South Asian representation. You might also catch her hosting video explainers or on Mashable's TikTok and Reels, or tweeting silly thoughts from @promawhatup.

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