Boneheaded tweet from a beauty brand mistakes Whoopi Goldberg for Oprah
As stars flooded the red carpet for the Academy Awards on Sunday evening, one beauty brand decided to capitalize on all the attention with a perfectly timed observation about Oprah Winfrey's tattoos.
The only problem: The star wasn't Oprah; the picture posted along with Total Beauty's tweet was actually of comedian Whoopi Goldberg.
The fact that the #OscarsSoWhite controversy and boycott means that the show's live audience is especially white this year only made the mistake more stupendously dim-witted.
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To make matters worse, the brand left the tweet up for nearly a full hour before finally realizing their mistake and removing it, giving the Twitter-verse plenty of time to pile on with mocking outrage.
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The mistake led to some satire, as wits on Twitter pretended to mistake white actresses for other white actresses.
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Topics Oscars Advertising
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
