Lunatic grows record-breaking 'bee beard' to promote a movie
A man in Canada covered his head in bees for just over an hour in downtown Toronto Wednesday, as you do, to promote the release of a new movie.
Juan Carlos Noguez Ortiz from nearby Dickey Bee Honey Farm grew what's known by practitioners of the bizarre ritual as a "bee beard" for the stunt, which saw him engulfed in insects for 61 excruciating minutes.
He smashed the previous record of 53 minutes, 34 seconds, according to local media who were watching the horror at the city's Yonge-Dundas Square.
100,000 bees were used from the nearby farm, according to its master beekeeper Peter Dickey. "But we brought the gentle ones," he insisted, because "that is very important when we are doing the bearding."
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Dickey's farm also provided the bees for the film the whole stunt was aiming to promote - Blood Honey - which seemingly features blood, honey, and a lot of bees.
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Keep an eye out for it.
In the meantime, here a few more bee bearding pics to haunt your dreams.
Tim Chester was Senior Editor, Real Time News in Los Angeles. Before that he was Deputy Editor of Mashable UK in London. Prior to joining Mashable, Tim was a Senior Web Editor at Penguin Random House, helping to relaunch the Rough Guides website and other travel brands. He was also a writer for Buzzfeed, GQ and The Sunday Times, covering everything from culture to tech and current affairs. Before that, he was Deputy Editor at NME.COM, overseeing content and development on the London-based music and entertainment site. Tim loves music and travel and has combined these two passions at festivals from Iceland to Malawi and beyond.
