Men gaze lovingly at their beer belly babies in new German ads
No, these men aren't pregnant. They're just alive with the miracle of beer.
And they're the stars of a new ad campaign for German beer Bergedorfer Bier, created by advertising agency Jung Von Matt. The tagline, appropriately, is "brewed with love."
Each man mimics a classic pregnancy portrait, cradling his expanding belly. Except these guys have it quite a bit easier than actual pregnant women — they can still drink beer, for one thing.
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Check out that dewy paternal glow, though.
Ah, fatherhood.
[H/T: My Modern Met]
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Topics Advertising Family & Parenting
Chloe was the shopping editor at Mashable. She was also previously a culture reporter. You can follow her on Twitter at @chloebryan.
