Ben and Jerry's debuts 3 new 'Core' ice creams to melt your willpower
Ice cream company Ben and Jerry's released three new "Core" flavors via Snapchat on Wednesday.
Ben and Jerry's describes the Core line of ice cream as "super premium ice cream divided by a generous swirl 'core' that runs through the center of the pint." The rest of the world describes the ice cream as "the reason drawstring pants were invented."
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Since the full Core line premiered in 2014, 30 million pints have sold.
Lindsay Bumps, Ben & Jerry PR media maven, tells Mashable the new flavors are "bakery-inspired," and take cues from flavors that have been popular with consumers in the past.
Brownie Batter: Chocolate and vanilla ice creams with fudge brownies and a brownie batter core.
This is the first time brownie batter has been used as a core filling.
Coconuts for Caramel: Caramel and sweet cream coconut ice creams with fudge flakes and a caramel core.
Cookies and Cream Cheesecake: Chocolate and cheesecake ice creams with chocolate cookies and a cheesecake core.
This is the first time cheesecake has been used as a core filling.
The flavors will retail between $4.79-$4.99 per pint, and a Brownie Batter-inspired flavor will additionally be available in scoop shops.
Though there is no hard date for when the flavors will release nationwide, the rollout has already started.
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Jay Curley, Ben & Jerry’s senior global marketing manager, explains the decision to release the flavors on Snapchat. "We know enough of our fans are spending time there and the platform is developed enough where we have a good understanding of how best to tell our story and have some fun with our fans."
By "fun," we assume the company means "delicious brain freeze."
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Topics Snapchat Social Media
Sarah Spigelman Richter is a contributor to Mashable's Food channel. Sarah covers everything edible, from the food industry to D.I.Y. recipes. She was previously the community manager for Tastemade NYC and her writing has been seen on The Today Show's food blog, Refinery 29, the Food Network, and Gothamist. She has also developed recipes for Tabasco and other nationally recognized brands and has blogged for 5 years at "Fritos and Foie Gras." Sarah is obsessed with "Orphan Black" and chili-cheese Fritos and is still depressed that Loehmann's closed.
