Lululemon tried to throw shade at Beyoncé and instantly regretted it. Obviously.
Have you ever been in one of those outrageously awkward situations where you say something to someone and instantly regret the words you're saying as they're leaving your mouth?
Well, Lululemon knows what we're talking about and has been doing damage control on their Twitter account all day for the pandora's box it nearly cracked all the way open.
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As first reported by Cosmopolitan, the athletic apparel brand took to Twitter to share its thoughts on Bey's grand announcement of her new athleisure collection, Ivy Park:
'It was at this moment Lululemon knew, they messed up.'
The Beygency, as the paramilitary arm of Beyoncé's loyal online following is known, was dispatched immediately to the scene of the social media crime.
No sooner than a few milliseconds after Lululemon's shady tweet, the Beyhive immediately started questioning Lululemon's response and indeed, the brand's sanity.
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Lululemon may be able to salvage whatever edges they have left from the light dragging they experienced, but moving forward, we bet they'll pay extra close attention to the tone of their tweets pertaining to Queen Bey.
Moral of the story: Think thrice before you tweet about Queen Bey, lest you get stung by the Beyhive.
Bonus: Nick Offerman returns with some deeply insightful shower thoughts.
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Topics X/Twitter
Tracey Edouard is a Social Media Assistant for Mashable, with a primary focus on daily content optimization for Mashable Business & Startups on Facebook, LinkedIn and Twitter. Since the start of her internship in September 2014, Tracey has created and managed the first-ever #BizChats Twitter chat, a new series which highlights various topics surrounding business. She's a Long Island native and a proud graduate of The Pennsylvania State University (May 2013).
