Beyoncé's 'Black Parade' drops on Juneteenth with a website for Black creators
Beyoncé lined up twin surprises for Juneteenth: a song release, and a website bearing a similar name aimed at boosting Black-owned businesses.
The song, "Black Parade," popped up on an assortment of music streaming services on Friday, with an extended version available exclusively via Tidal. She announced the song's release in an Instagram post.
"Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power," the post reads. "'Black Parade' celebrates you, your voice and your joy and will benefit Black-owned small businesses."
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The post also points fans to a new extension of Beyoncé's website, Black Parade Route. Visitors to the site will find links out to the works of Black creators and Black-owned business in a variety of categories, including art, fashion, wellness, and dining.
A message at the top of the site makes its purpose clear: "Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right." The website's directory of business listings is curated by Zerina Akers, the founder of Black Owned Everything.
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
