Black Friday-Cyber Monday shoppers spent more online and in person this year, driving $44.2 billion in sales
Shoppers dropped a lot of cash during Black Friday and Cyber Monday.
Despite substantial economic concerns for U.S. consumers, shoppers in the country spent record amounts. Online spending hit a record-high $11.8 billion on Black Friday itself, NBC News reported, citing figures from Adobe Analytics. The same firm estimated shoppers spent $6.4 billion online on Thanksgiving Day, plus another $11.8 billion online over the weekend. U.S. shoppers spent some $14.25 billion online on Cyber Monday, according to Adobe, via Reuters. For those keeping score at home, that brings the whopping grand total to about $44.2 billion in online shopping from Black Friday through Cyber Monday.
We don't have as compelling data about in-person shopping, but the National Retail Federation (NRF) told Reuters that 129.5 million consumers showed up to shop in person, which represents a 3 percent uptick from last year. The NRF found that shoppers dropped an average of $337.86 this year, up from $315.56 in 2024.
You May Also Like
So it seems folks were ready to shop this year. Perhaps now, more than ever, they were looking for a good deal.
Topics Black Friday Cyber Monday
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
