K-pop stars Blackpink have just broken a bunch of YouTube records

The video has more than 132 million views, and counting.
 By 
Johnny Lieu
 on 
K-pop stars Blackpink have just broken a bunch of YouTube records
Blackpink's video for "Kill This Love" has smashed YouTube records. Credit: Scott Kowalchyk/CBS via Getty Images

K-pop stars Blackpink are breaking records where they see them.

The girl group's video for their new single, "Kill This Love," is now the fastest to hit 100 million views on YouTube.

It did so in under three days, as confirmed by a YouTube spokesperson to Mashable.

Released on Apr. 4, "Kill This Love" is the most viewed music video debut in YouTube history, where it received 56.7 million views in its first 24 hours.

The video eclipses the record previously set by Ariana Grande's teen movie-inspired video for "thank u, next," which had more than 55.4 million views in its first day -- and as a consequence, broke YouTube for a bit.

"Kill This Love" was also the biggest YouTube Premiere of all time, reaching a peak of more than 979,000 concurrent views -- that's how many people were watching at one time. It narrowly beat "thank u, next," which had a peak of 829,000 concurrent views.

And from what we can tell, "Kill This Love" is not stopping: At the time of writing, the video has reached more than 132 million views.

Blackpink's song also reached number one on the iTunes U.S. Top Songs chart, becoming only the second Korean outfit to do so, and the first all-woman group in 15 years to do so.

The last time a girl group reached number one was when Destiny's Child released their single "Lose My Breath" in 2004.

In case Blackpink didn't have a great week already, the group's debut set at Coachella on Friday will be streamed on "The Beast" -- an eight-story-high, near football field length screen in the middle of Times Square.

Both weekends of Coachella will be streamed on YouTube, with a list of artists including Childish Gambino, Kacey Musgraves, the 1975, and Billie Eilish confirmed for livestreams, with more acts to be added as they come.

Topics Music YouTube

Mashable Image
Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com

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