An official Blackpink experience arrives in Roblox on Aug. 25
Blackpink is coming to Roblox in style. Starting Aug. 25, the multi-national K-pop girl group will have their own Roblox experience, "Blackpink the Palace," which will be updated with new content year-round.
Players will have the chance to explore a grand pastel palace home to interactive scenes from Blackpink's iconic music videos. The "DDU-DU DDU-DU" room, for example, holds Jennie's giant chess board and black tank and Lisa's bank vault.
Below the palace are caverns where players can mine in-game currency from sparkling crystals. Their hammer? A replica of Blackpink's light stick. The more crystals players smash, the more currency they gain to decorate and host Blackpink-themed parties for their friends (think pink and black balloons, chairs, tables, and more).
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Players can also take selfies with in-game avatars of Jisoo, Jennie, Rosé, and Lisa and purchase the band's signature "Pink Venom" outfits and emotes for their own avatars.
Fans can access the experience on Roblox at this link beginning Aug. 25. Fans who visit the experience within 24 hours of its opening will receive a special badge that can be displayed on their Roblox profiles.
Blackpink is the third K-pop group to open an interactive fanhub on Roblox. Earlier this year, boy group NCT 127 opened NCT 127 World and girl group Twice welcomed fans to Twice Square. The latter has had 60 million visits to date, according to Roblox, and proves that there is huge potential for virtual fan communities.
Blackpink Palace was built by Karta, the metaverse studio behind Twice Square, in collaboration with YG PLUS, a subsidiary of Blackpink's label YG Entertainment.
Topics K-Pop
Elizabeth is a digital culture reporter covering the internet's influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.
