Why Blake Lively is suddenly following 27 normals called Emily on Instagram
In a somewhat unusual turn of events, Blake Lively has deleted all of her Instagram posts, unfollowed everyone, changed her bio, and followed 27 people who share the same name.
That name is Emily Nelson. And, her new bio reads: "What happened to Emily?..."
Fear ye not, though. Lively is OK. This rather peculiar act is all part of a rather elaborate stunt for her upcoming movie A Simple Favor, in which she stars alongside Anna Kendrick.
The film tells the story of Stephanie Ward, a blogger (Kendrick) whose best friend Emily Nelson (Lively) disappears inexplicably.
Blake Lively's Instagram profile looks distinctly bare currently, as she's removed her profile picture and deleted all posts.
Her following list also looks very, very different.
One of the Emilys followed by Lively expressed confusion over her new follower.
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One fan took to Twitter to admit she was a little baffled at the sudden change in Lively's Instagram presence.
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Lively isn't the first celeb to use Instagram for enigmatic publicity stunts. Back in 2017, Taylor Swift posted a series of videos of snakes in the run-up to the launch of her Reputation album.
Nonetheless, congrats to all the Emily Nelsons of the world!
Topics Instagram Celebrities
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
