Facebook Live streaming is coming to Blizzard's games
Overwatch, World of Warcraft and Hearthstone players will soon be able to stream their matches via Facebook Live, thanks to budding relationship between the social network and game developer and publisher Blizzard Entertainment.
Blizzard titles will start rolling out a "Go Live" functionality built into each title, for fans to post their games directly to their Timeline.
This is just one part of a broader Facebook integration into Blizzard titles. Players will soon be able to use their Facebook accounts to log in to Blizzard's games. Players could use this in place of Battle.net, Blizzard's account system.
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Blizzard is the first game creator to add Facebook Live integration, as the new streaming platform hasn't been embraced yet by gamers. It's a puzzling partnership, as Twitch, purchased by Amazon in 2014, is the de facto streaming platform for gaming, followed by YouTube, HitBox, Azubu and other services. But Facebook could be looking to strike big in gaming with Live, just like its attempting in other areas. (Media companies, including Mashable, are receiving payments from Facebook to create content for Live.)
The companies said the Facebook integration would happen "later this month" on Blizzard games, with the Live API coming sometime after.
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Topics Blizzard Entertainment Facebook Gaming
Chelsea Stark was the Games Editor for Mashable, where she covered everything from AAA titles, mainstream consoles, indie gems, mobile games and gaming culture. She handled news, feature stories and reviews. Before that, Chelsea was Mashable's Multimedia Producer, where she helped develop visual storytelling aids, whether they were photos of video. She came to New York in 2010 to pursue her master's degree in journalism at NYU's Studio 20 program, which focused on innovation as journalism is changed by new technology. Before coming to New York, Chelsea lived in Austin, where she did online journalism and social media for the local CBS affiliate. She loves good beer, classic Nintendo games, and all things geeky, and spends her time attempting to find anything close to good Tex-Mex in Brooklyn.
