This sanitary towel ad features blood, and people think it's empowering
LONDON -- When was the last time you saw an advert about sanitary products that featured -- or even mentioned -- blood?
Sanitary towel brand Bodyform has switched out the usual blue dye for something a little bit more realistic: blood. And, people are absolutely loving it.
The ad features women bleeding after hours of ballet practice, after falling while mountain biking, and after being hit when boxing.
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The ad's message is clear: women bleed in a variety of different settings, not just when they're menstruating.
The powerful ad ends with the words, "No blood should hold us back," followed by "Don't let your period stop you."
People have taken to social media to extol Bodyform's "empowering" ad.
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And, judging by the response, people welcome the inclusion of blood in an ad about periods.
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Not to mention the total absence of that pesky blue dye.
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All in all, people are loving the ad's "warrior queen" vibe.
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And some people were even moved to tears by the ad.
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Topics Health
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
