This bookshop is forcing Piers Morgan to read 'Harry Potter', 1 tweet at a time

LONDON -- Remember that abrupt Twitter feud that took place between J.K. Rowling and Piers Morgan over the weekend? The one that ended with Morgan saying he'd never read Harry Potter?

Well, there have been some entertaining developments.

Shortly after the tiff took place on Saturday, one North London bookshop decided to begin what can only be described as a monumental campaign -- to tweet the entirety of Harry Potter and the Philosopher's Stone at Morgan in bite-size, 140-character snippets.

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On the second tweet, they added a mildly intimidating counter.

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Since then, the Big Green Bookshop account -- which is run by 48-year-old co-owner Simon Key -- has been steadily tweeting the first few chapters at Morgan, by hand.

"When Piers told J.K. Rowling that he’d never read any of her books, I thought that, as he spends such a lot of time looking at Twitter, I could give him the opportunity to see what he was missing," Key said.

"Initially I was just going to send a few tweets, but now I plan to send the whole of the first book (as long as J.K. doesn't mind)."

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Every now and then, Key adds in an aside.

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According to the calculations of one follower, it's going to take a while to finish.

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Although at the current rate, Key will be done before then.

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On Monday afternoon -- possibly as an attempt to curb the trolling -- Morgan finally responded.

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It hasn't worked, though.

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Key told us he was happy that Morgan tweeted at him. "Well, I shouldn’t have been that surprised, but it made me very happy," he said. "Now 5 million more people know about our Bookshop!"

He added that the reaction so far has been incredibly positive. "People seem to like the idea and on a personal level I’m really enjoying re-reading Harry Potter.

"I’d forgotten just how brilliant it is."