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New satirical 'beer for girls' becomes what it's trying to mock

The Pink IPA is made to be a satirical illustration of lazy marketing efforts by other companies, but makes itself look just as lazy.

Shelby Slauer

on March 6, 2018

Beer company BrewDog recently came out with a "beer for girls" called Pink IPA, and people are not happy about it.

Pink IPA is the same as the company's Punk IPA simply with a different label, made to be a satirical illustration of lazy marketing efforts by other companies.

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I'm going to take a wild guess and say if you have to put "#sarcasm" at the end of a joke, it's probably not a great joke to begin with.

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The beer will be available 20 percent cheaper for women than it is for men, and proceeds from BrewDog's Punk IPA and Pink IPA will go toward charities that fight gender inequalities, which seems OK, but the marketing is misguided.

Some women made excellent observations:

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And others just got right to the point:

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Once again, we have to ask: when are companies going to start getting it right?

Shelby Slauer

Shelby does standup in NYC and contributes writing to nice places. Someday she wants a nice back porch. Follow her on Twitter or check out her website, why don't you.