Marvel's next superhero made sure people got to see 'Black Panther' with inspiring idea

Marvel superheroes stick together.
 By 
Jess Joho
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The Marvel superheroes stick together, even when they're teaming up off screen.

Brie Larson, the star of the upcoming Captain Marvel, used her sizable Twitter following for good by starting a thread for people who wanted to buy Black Panther tickets for anyone who couldn't afford them. Using the #payitforward hashtag, she started coordinating between those seeking to help, and those who didn't have the means for a ticket.

Very quickly, the post started receiving widespread traction. People from Atlanta to South Africa were offering to buy tickets and then coordinating through Twitter DMs. Even actress and filmmaker Haley Webb got involved.

Brie Larson is set to star in her own Marvel movie next year, on March 6th 2019. Captain Marvel will be the first in the franchise with a standalone female lead, so it's only fitting that Larson is being so supportive of the cinematic universe's first black superhero as well.

Earlier in the month, Oscar-winning actress Octavia Spencer proposed buying out theaters "to ensure that all our brown children can see themselves as a superhero." We hope that Brie Larson's show of solidarity with Spencer's efforts is just the beginning of a larger trend.

Black Panther premiered on Thursday, Feb 15 to a jaw-dropped $25.2 million box office, as well as spectacular costumes and celebrations from eager movie-goers. The groundbreaking blockbuster is already on track to break records for Marvel movie sales.

The film has also already been showered with praise by fans and critics alike, with some even hailing it as the best Marvel movie to date.

Go see it now or, better yet, get in on Larson's thread to make sure everyone sees it.

Topics Marvel

Mashable Image
Jess Joho

Jess is an LA-based culture critic who covers intimacy in the digital age, from sex and relationship to weed and all media (tv, games, film, the web). Previously associate editor at Kill Screen, you can also find her words on Vice, The Atlantic, Rolling Stone, Vox, and others. She is a Brazilian-Swiss American immigrant with a love for all things weird and magical.

Mashable Potato

Recommended For You
The 5 best films we saw at Sundance 2026
Mashable Entertainment Editor Kristy Puchko talking about her favorite films out of Sundance

'Heated Rivalry' fans, we've got your next must-see MLM romance
From left to right, Colin (Harry Melling) and Ray (Alexander Skarsgård) and Shane (Hudson Williams) and Ilya (Connor Storrie).

MSI Prestige 14 Flip AI+ review: Intel Panther Lake arrives with a roar
the msi prestige 14 flip ai+ with its msi nano pen

The best Lego deals this week deals take up to $20 off Disney, Star Wars, and Marvel builds
a Lego recycling truck, Lilo and Stich Beach House, and Lego Star Wars Millennium Falcon builds all on a pink and coral-colored background


Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma


What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!