BBC and ITV to launch new streaming service BritBox in the UK

We might be seeing a lot less British content on Netflix in the future.

BBC and ITV have confirmed that they are launching the paid streaming service BritBox later this year in the UK, to rival the dominant streaming service Netflix. BritBox will offer archived content from the two broadcasters as well as new British originals made specifically for the platform.

The monthly cost of the streaming service has not been announced, but the BBC announced it will be "competitive." In the UK, a standard Netflix subscription costs £7.99 ($10.61) a month.

Due to the BBC's policies surrounding the BBC on demand service iPlayer, the very latest shows from the publicly funded broadcaster will only be available on BritBox after they have been available on iPlayer, per the BBC.

The launch of BritBox might mean that BBC and other UK broadcasters will not be licensing off programs to other streaming services such as Netflix in the future, but instead making them available exclusively on BritBox, per The Guardian.

CEO of ITV Carolyn McCall said in a BBC press release that "BritBox will be the home for the best of British creativity - celebrating the best of the past, the best of today and investing in new British originated content in the future."

BritBox.co.uk is expected to launch towards the end of 2019, and will only be available to UK subscribers. A US version already exists, which has 500,000 subscribers.