The internet can't cope with BTS' new video for 'Boy With Luv'
ARMY rejoice, the dawn of the latest BTS single is finally, triumphantly here!
Friday morning, BTS hit the ground running with a double release — the long-awaited music video for "Boy With Luv," and their latest album Map Of The Soul: Persona dropped all at once.
The name of their title track of the album is a play on "Boy In Luv," which is one of their hits from 2014. While that single was a kind of a macho take on being young and in love, "Boy With Luv" plays off their previous album series theme of loving yourself first.
And boy is it full of joy. The music video heavily references the classic film Singing In The Rain, and is full of vibrant, pastel colors.
Fans can't get enough — in fact, the whole world can't seem to get enough. Since the video and the album dropped, the worldwide trending tags on Twitter are BTS-related.
The YouTube viewing stats are also massively impressive, and may have even broke some streaming records.
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So how did the video fair with ARMYs? The fans have spoken, and we have officially decided to stan.
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Several international fans went so far as to wake up at ungodly hours just to catch the first views of the video and start streaming the new album before anyone else. Now that's what I call dedication.
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If there were any grievances (and there were very few), some wished that Halsey had been featured as prominently in the music video as she was on the track itself.
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But overall, fans loved the feature, and are already making early predictions that this might be the certified song of the summer.
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If you can't get enough of BTS' infectious energy, you can stream the rest of the album now on Spotify and iTunes. Keep that stanergy (stan energy) going.
Sage is the newest Culture writer on the block at Mashable NYC. They recently graduated from Sarah Lawrence College, and have previously worked for The Dr. Oz Show, NorthSouth Productions, and on Netflix's 'The OA Part II'. Off the clock, they can be found testing out cupcake recipes, collecting dolls, and watching Bill and Ted's Excellent Adventure for the millionth time.
