Bumble BFF just raised $40,000 for Planned Parenthood
Turns out the only thing that's more fun than meeting new friends is raising money for Planned Parenthood while you do it.
Yesterday, Bumble BFF, the social side of the popular dating app, helped a few hundred thousand people meet new friends and donated 10 cents for every mate match they made. The company told Mashable it was done as part of a 12-hour campaign, and in that time there were 438,790 BFF matches.
That translates to $43,879 raised for Planned Parenthood. Plus, because there was such a large increase in engagement the company -- which is known for being woman-friendly and has supported PP in the past -- decided to throw in some extra money necessary to make it an even $50,000 donation. That's a pretty successful girl's night out.
AdultFriendFinder — readers’ pick for casual connections
Hinge — popular choice for regular meetups
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
You might have seen people mention it on social media, but there wasn't any big self-promotional publicity push. Still, people jumped at the chance to help their fellow women -- further proof that the power of #GirlGangs is no joke.
Cassie Murdoch is Mashable's Culture Editor.. Before coming here, Cassie was Senior Culture Writer at Vocativ. She previously wrote for Jezebel and The Hairpin. Cassie spends most of her time thinking about and consuming cheese in all its glorious forms.
