Burberry is being dragged for this very awkward Twitter mix-up

They've issued an apology.
 By 
Sam Haysom
 on 
Burberry is being dragged for this very awkward Twitter mix-up
Burberry mixed up Dev Patel and Riz Ahmed in a now-deleted tweet. Credit: David Fisher/REX/Shutterstock/twitter/@jasminedotiwala/mashable composite

LONDON -- British fashion house Burberry has come under fire after they they captioned a photo from the BAFTAs with the wrong actor's name on Twitter.

On Sunday, Burberry tweeted a photo of Riz Ahmed on the red carpet.

"Celebrating the #EEBAFTAs in London this evening, Best Actor in a Supporting Role winner #DevPatel wears a @Burberry custom made navy tuxedo," read the caption.

The tweet was deleted, but screengrabs remained.

It wasn't long before people started sharing the image.

After deleting the image, Burberry re-shared it with a different caption.

A Burberry spokesperson sent Mashable the following statement:

“We apologise unreservedly for the incorrectly titled pictures of Dev Patel and Riz Ahmed posted late last night. This was a mistake that should not have happened and was corrected immediately. We have apologised directly to Dev and Riz. We are checking our processes to make sure this doesn’t happen again.”

Topics X/Twitter

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Sam Haysom

Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.

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