Buzzfeed Motion Pictures originals headed to YouTube Red
LOS ANGELES -- The Try Guys and Quinta Brunson are headed to YouTube Red.
Buzzfeed Motion Pictures -- part of the entertainment division of the media company -- announced Wednesday that YouTube has ordered shows from two of Buzzfeed's video stars.
Broke, a scripted comedy series that was created by and stars Buzzfeeder Quinta Brunson, will debut Sept. 28.
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The Try Guys' competition show Squad Wars, which will feature the boys challenging "other famous squads to test the limits of their respective loyalties and friendship," is set for a 2017 release. Production will begin this fall.
The news comes a little over a week after BuzzFeed split its news and entertainment divisions, with the later of two being led by Buzzfeed Motion Pictures President Ze Frank.
The media company said its Motion Pictures division has amassed over 5 billion video views across more than 30 platforms.
YouTube debuted YouTube Red last fall (its one year anniversary is in October). Since then, it has been adding a handful of diverse programming to its platform to attract new viewers and get existing YouTube users to dish out a monthly fee for more exclusive content.
“BuzzFeed has its finger on the pulse of social sharing, trending and keeping audiences’ entertained," Susanne Daniels, Global Head of Original Content, YouTube, said in a statement. "Quinta Brunson and the Try Guys already reach millions of fans with their popular videos, and we’re excited to introduce Original series’ with characters and creators that fans already know and love.”
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
