Gorgeous photo campaign calls for community conversation and respect
What does respect mean to you?
We all live on this rock hurtling through space, so it's good to be reminded from time to time that the global community is as diverse and expansive as the universe we are spinning around in.
A social media campaign was launched today with a simple premise; show just how diverse and exceptional the people of the world are, and that each and every one of us deserves respect.
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The campaign comes from company Porter Davis, Melbourne-based home builders. Managing Director Anthony Roberts said "every now and then, a brand has to step up and make a statement that goes to the core of their values as a business."
The campaign aims itself squarely at igniting community conversations about respect and why it's important in order for a society to sustain and thrive.
The photo-driven campaign also launched on billboards across the world from Times Square in New York City to the capital cities on Australia's east coast.
As one participant in the project said, "It's about acknowledging that everyone has a different story to tell, and respecting that."
