Candy Crush and Moschino have joined unlikely forces to create some interesting fashion
If you're one of the only people still left playing Candy Crush and have been dying to infuse your admiration into your look, we've got the perfect, unlikely fashion partnership for you.
To celebrate the fifth anniversary of the addictive Candy Crush Saga, King has partnered with uber-trendy Moschino to create... unique... Candy Crush-inspired swimwear, a backpack, and a phone case.
Because this product comes from the Italian fashion house and designed by fashion designer and Moschino Creative Director Jeremy Scott, these ~sweet~ duds will cost you a pretty penny. According to Venture Beat, the backpack alone will set you back $650, the phone case is $70, and the swimwear costs $250 for men and $300 for women.
Scott is excited to fuse his love of the game with his love for designing. He said in a statement, “As someone who is inspired by pop culture, it was only a matter of time ’til I’d play with the iconography of Candy Crush. The only thing I love more than playing the game is wearing it.”
Like Scott, Sebastian Knutsson, chief creative officer at King, thinks the new relationship between the two brands is the perfect opportunity to celebrate Candy Crush's achievements and Moschino's unique style. He said, “We couldn’t think of a better partner to transform Candy Crush into this fun and playful capsule collection that our players will have a chance to own and wear. Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it’s the perfect partnership as we prepare to mark the five-year anniversary of Candy Crush Saga. The game has earned a firm position in the cultural zeitgeist and the collection is a celebration of this.”
The launch of the line will be celebrated at the exclusive star-studded Moschino Candy Crush Desert Party during Coachella music festival, and honestly, we're not surprised. We can't imagine trendy festival goers carrying their dirty, dust-covered gear in any backpack other than this one. The event space at the festival will be transformed into a Candy Kingdom, with vibrant tangible props that represent key visuals from the super popular game.
Get your Candy Crush-playing fingers ready for clicking because the limited edition collection is only available on the Moschino website until the entire inventory sells out and then it's gone for good, just like a perfectly aligned set of three red jellybeans.
Samantha was a Watercooler Web Culture & Lifestyle intern at Mashable. Follow her on Twitter @samiscelz.
