Canva unveils fleet of tools for large organizations
Canva is building on its creative toolkit with a redesigned platform tailored to businesses.
The company's overhaul of Canva Enterprise under a new subscription model allows large organizations access to a range of new workplace learning products and services, editing and video-editing products, and AI capabilities.
"As demand for visual content soars, navigating organizational complexity is more challenging than ever," says Melanie Perkins, co-founder and CEO of Canva. "We democratized the design ecosystem in our first decade and now look forward to unifying the fragmented ecosystems of design, AI, and workflow tools for every organization in our second decade."
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These new products and capabilities are meant to help businesses with design processes. Canva found that 92 percent of business leaders now expect employees to possess design skills, even in non-design roles.
The design studio also claims that 95 percent of teams at Fortune 500 companies already use Canva. Canva Enterprise is aimed at such teams, now offering even more workspace tools. Canva also offers tools for small to medium businesses via Canva Teams.
The new Canva Enterprise experience will help workspaces customize designs and templates, streamline editing, and use updated features in Canva's Magic Studio. The company is also offering tailored tools for teams within a large organization, like human resources, sales, marketing, and creative. Each of these teams can access curated products such as newsletters, sales reports, content calendars, and brand strategy templates.
Updates to the platform's Magic Studio include generating graphics via text prompts, applying brand colors and templates with a single click, and converting designs to custom docs using prompts or other options.
Recently, Canva released a classroom-focused set of AI tools for free, available for educators globally. Alongside the announcement of Canva Enterprise, the company also revealed that eligible teachers, schools and non-profits can sign up to a waitlist to access Affinity, their recently-acquired photo editing and graphic design software, free-of-cost.
