This deeply terrifying mascot is here for a very good reason

Just because something looks nightmarish, doesn't mean it lacks good intentions.

Splash, the mascot unveiled recently as part of South Africa's #savewater campaign, is the perfect example of this.

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#SaveWater aims to combat a serious drought which is currently affecting Cape Town. Guidelines have been issued by the city on how to save water at home, and the mascot pictured above is part of an ambassador programme aiming to raise further awareness.

So far, Splash seems to be effective at his job. Since the launch images of the mascot have gone viral on Twitter:

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It might not have been the intention, but Splash's unnerving appearance actually appears to be helping spread the message. As well as the tweets from Cape Town residents above, Splash has recently been made into a Twitter Moment.

"Day Zero", the date when Cape Town is predicted to run out of water, is currently 4 June 2018. It was previously 12 April, but reduced water consumption has managed to push it back.

More information about Cape Town's Water Crisis is available online. Organisations like Gift of the Givers, who are helping to organise water donations to the city, are also taking monetary donations via their website.