Sony and Honda's collab EV AFEELA will cost an outrageous $89,900

CES 2025 has brought us some major information about Sony and Honda's collab electric vehicle, AFEELA, and wow it's a doozy. The AFEELA 1, a sleek EV five years in the making, is set to hit the streets — but only if you’re in California and ready to shell out a cool $89,900.

Sony Honda Mobility (SHM) revealed pricing and preorder details for the AFEELA 1 lineup at their CES press event. The base model, AFEELA 1 Origin, will start at the aforementioned $89,900, while the premium AFEELA 1 Signature model will set you back $102,900.

The three avalible colors of the Afeela Signature 1: Core Black, Tidal Gray, Calm White. Credit: Sony Honda Mobility Group

Both models include AI-powered personal assistant AFEELA Personal Agent, "optimally placed speakers" with Sony's 360 Spatial Sound Technologies, 5G connectivity, and a three-year subscription to AFEELA Intelligent Drive. You can also take your pick from Tidal Gray, Calm White, or Core Black, with the Signature trim adding Black or Gray interior choices.

Interestingly, SHM is limiting availability to California drivers for now. If you’re in the Golden State and have $200 to spare, you can place a refundable deposit to reserve your spot. However, you'll still have to wait a while before taking your AFEELA for a spin. SHM CEO Yasuhide Mizuno has clarified that while the prototype is "near final," deliveries of the Signature 1 aren’t expected until 2026, with the Origin following in 2027.

AFEELA isn’t done making waves at CES just yet either. SHM has another press conference lined up to dive into the customer experience and offer hands-on demos of their tech-packed EV when the show floor opens on Tuesday.

Mashable is on the ground live at CES 2025! We’re covering all the wildest and most important developments this week, so please keep checking back in with us. Want to submit a product you represent for our teams’ consideration as we identify the Best of CES? Here’s more info on how to do it.