At New York Fashion Week, supporting Planned Parenthood will be in style

Expect to see pink pins everywhere.
 By 
Sasha Lekach
 on 
At New York Fashion Week, supporting Planned Parenthood will be in style
Designer Diane Von Furstenberg, who is participating in the Planned Parenthood campaign, walks the runway during New York Fashion Week. Credit: Dimitrios Kambouris/Getty Images

Planned Parenthood is going to New York Fashion Week.

The Council of Fashion Designers of America (CFDA) announced Monday that it will hand out pins in support of Planned Parenthood during Fashion Week, which starts Thursday.

The pink pins, which read "Fashion Stands With Planned Parenthood," are part of a campaign to raise awareness about the health care and reproductive services the women's health organization provides for low-income women and families.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Designed by the Condé Nast Creative Group, the pins are being distributed as Donald Trump continues to threaten to defund the health care provider.

The CFDA is hoping designers will wear the pin down the runway, put them on models and give them to front-row guests -- basically, show them off anywhere with high visibility.

The CFDA said 40 designers and brands are already involved with the campaign, including Diane von Furstenberg, Kate Spade, Tory Burch, Zac Posen, Carolina Herrera and others.

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

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