Chase bank tried to be relatable on Twitter and got absolutely dunked on
Brands, may we remind you for the umpteenth time, that if you're trying to get #relatable on Twitter, you're opening yourself up to being completely and utterly owned.
People have a lot of strong feelings about when and where brands can interject their own witty repartee in online discourse. No matter how seemingly wholesome (woke soap, anyone?) or unbelievably tone deaf (Sunny D's faked mental health crisis), the response is usually a resounding SILENCE BRAND.
JPMorgan Chase was the latest brand to get shut down over a failed attempt at reaching the masses with a tweet that has since been deleted. However, the internet always keeps the receipts.
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People agreed that Chase had gone too far, trying to reach into the sensitive territory of people's personal finances all for the sake of the meme.
Along with mentioning Chase's fees which can often take advantage of its struggling customers, many were quick to point out that the Federal Reserve had to bail out JPMorgan Chase in 2008 to the tune of $25 billion.
Maybe they should have made their coffee at home.
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Brands (and social media marketing managers) this is a learning experience for you all — don't dish it out if you can't take it. Or at least have the decency to actually be funny.
Mashable has reached out to JPMorgan Chase for comment.
UPDATE: April 29, 2019, 3:25 p.m. EDT After reaching out for comment, JPMorgan Chase responded by redirecting us to their most recent tweet below.
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UPDATE: April 29, 2019, 4:07 p.m. EDT Even Senator Elizabeth Warren got in on the dunking with a tweet that mocked Chase's meme format.
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UPDATE: April 29, 2019, 5:19 p.m. EDT An earlier version of this story incorrectly stated that the Federal Reserved bailed out Chase for $12 billion. The actual number is $25 billion.
Topics X/Twitter
Sage is the newest Culture writer on the block at Mashable NYC. They recently graduated from Sarah Lawrence College, and have previously worked for The Dr. Oz Show, NorthSouth Productions, and on Netflix's 'The OA Part II'. Off the clock, they can be found testing out cupcake recipes, collecting dolls, and watching Bill and Ted's Excellent Adventure for the millionth time.
