The internet loves to watch this brutal, annual cheese rolling race

Looks as painful as ever.
 By 
Sam Haysom
 on 
A group of people run down a very steep hill while a crowd watches on in the background.
Credit: Cameron Smith/Getty Images

Another year, another brutal day of people chasing a wheel of cheese down a very steep hill.

The UK's Spring Bank Holiday on Monday marked the return of the annual Gloucestershire cheese rolling contest, which sees competitors lining up at the top of Cooper's Hill to race after a three-kilogram wheel of Double Gloucester.

The day consists of multiple races, the result of which is a few people winning a wheel of cheese and many, many wince-inducing photos.


You May Also Like

A group of people run down a steep hill.
Credit: Ben Birchall/ P A Images via Getty Images
A group of people race down a steep grassy hill.
Credit: Cameron Smith / Getty Images
A woman falls down a grassy hill, while next to her another woman sits on the grass.
Credit: Ben Birchall / PA Images via Getty Images
A woman sits on the grass. Next to her is another woman upside-down.
Credit: Ben Birchall / PA Images via Getty Images

Needless to say, the internet enjoyed the spectacle.

I love Britain. Only country in the world where the state broadcaster covers a cheese rolling race with the same scope as the football

— John C (@badsocialism.bsky.social) May 26, 2025 at 12:22 PM

Cheese rolling is the greatest of British eccentricity. Cheese rolling is how we should pick our leaders. Imagine the gods it would select.

— Matthew Highton (@matthighton.bsky.social) May 26, 2025 at 12:01 PM

Winners this year included German YouTuber Tom Kopke, who won for the second year running, and a London woman named Ava who told reporters she didn't remember most of the race and doesn't like cheese.

Mashable Image
Sam Haysom

Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.

Mashable Potato

Recommended For You

You need to watch this very good dog interrupt the women's Olympic ski race
A dog wanders on the ski trail during the women's team cross country free sprint qualification event of the Milano Cortina 2026 Winter Olympic Games

JBL Endurance Race 2 earbuds have hit a record-low price at Amazon — save over $30
jbl endurance race 2 earbuds against an orange and blue patterned background


John Oliver gives a brutal summary of the current state of Elon Musk's X
A man in a suit sits behind a talk show desk. In the top left is an image of Elon Musk and the Twitter logo.

More in Life
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Wordle today: Answer, hints for April 2, 2026
Wordle game on a smartphone


What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!