Please enjoy this clip of British people chasing cheese down a very steep hill
It's a strange world.
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Sam Haysom
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Sam Haysom
Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.
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Cheese Rolling is an event that happens every year in Gloucestershire, UK.
Credit: Ben Birchall/PA Images via Getty Images
Lots of places have their own little local traditions.
It happens all over the world. Annual events that get passed down through the generations, quirky customs that take on a life of their own.
Gloucestershire's annual Cheese Rolling Festival, which sees participants racing down an incredibly steep, incredibly dangerous-looking hill after a wheel of cheese, most definitely falls into this category.
The event took place on Monday, and came with the following stark warning:
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Looking at the steepness of the hill, that warning is sort of understandable.
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Yep: looks like absolute carnage.
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Here's glorious video footage:
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Terrifying hills aside, this Australian man (who did the event in just his underwear) clearly had a lovely time.
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