This Twitter thread explains how Cheesecake Factory became the weirdest restaurant on earth

A Twitter thread examines Cheesecake Factory's desing styles, which range from Greco-Roman to, uh, 'The Lord of The Rings.'
 By 
Max Knoblauch
 on 
This Twitter thread explains how Cheesecake Factory became the weirdest restaurant on earth
A lunchtime crowd packs the dining room at the Cheesecake Factory in Sherman Oaks on Friday, July 28, 2006. High gas prices have caused people to spend less at restaurants but the Cheesecake Factory has felt the trend for the last two quarter and is now launching a new menu and selective advertising to attract customers. (Photo by Myung J. Chun/Los Angeles Times via Getty Images) Credit: LA Times via Getty Images

If you've ever stepped inside a Cheesecake Factory -- a restaurant chain found in America's malls, shopping centers, and suburban landscapes that looks like a pop-up palace built by someone playing Sid Meier's Civilization wrong -- you've probably wondered, "How does this exist?"

Well, this Twitter thread has your answer.

Max Krieger, a Cleveland-based game developer, tweeted a thread explaining the eclectic, bizarre design influences of everyone's favorite high-calorie mall restaurant. The thread caught on, for obvious reasons -- Cheesecake Factory is weird as hell.

Krieger examines the origin of CF's furniture stylings, which range from Greco-Roman to, uh, The Lord of The Rings.

For all the far-reaching design influences, however, the quality of Cheesecake Factory's cutlery is decidedly... not good.

The menu does not strive for consistency or readability so much as it seems to strive for "whatever the opposite of those things are."

Krieger admits, somewhat sadly, that the food is pretty good. That being said, the restaurant seems to have moved on from their namesake dish: the cheesecake. As Krieger points out -- the dessert is a staple of the menu, but its importance to the restaurant as a whole is more of a sad, old mascot. The Chuck E. Cheese animatronic band of foods.

As Krieger puts it, Cheesecake Factory -- a mall restaurant with a bizarre menu and too much going on design-wise -- is a pretty solid stand-in for American capitalism.

In conclusion, Cheesecake Factory is the Donald Trump of restaurants.

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Max Knoblauch

Max Knoblauch is the Assistant Humor Editor in the NYC office. He is a journalist, comedian and illustrator. More humor and art by Max can be found on his website.Follow him @MaxKnoblauch

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