China launches new tourism campaign to combat uncivilised behaviour
In a bid to educate its people on proper tourist conduct, the Chinese government launched a new tourism campaign in Beijing on Friday.
Aimed at encouraging civilised behaviour while traveling overseas and within the country, this effort sponsored by the National Tourism Administration comes amid various embarrassing incidents where Chinese tourists were caught behaving badly while traveling.
The latest episode took place in Osaka, Japan, during the cherry blossom season, where several Chinese tourists were shamed on Japanese national TV for destroying public property. The Japanese were so infuriated by the bad behaviour that the media urged the government to set up "Chinese-only zones" at tourist attractions.
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During Friday's launch ceremony of the new campaign, which officially took place at Beijing's Summer Palace, more than 10,000 tourists gathered at nine other tourist attractions around the Chinese capital, reported China Daily.
The message the government hopes to instil is: "Civilised tourists, plus points for the Chinese."
Several well-known Chinese figures such as sports commentator Wei Yi Dong and singer Liu Gang were at the event to support its cause.
The deputy secretary general of the Beijing government, Xu Zhijun, has called out to the Chinese people to be mindful that their actions and words when overseas will reflect on China's image.
"Tourists shouldn't forget their behaviour when enjoying themselves and happiness," Xu added.
Throughout the year, the tourism board will be planning activities on a quarterly basis aimed at educating Chinese tourists on topics such as green tourism, keeping the environment clean and dining etiquette.
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