Coke's new ad celebrates women being able to drive in Saudi Arabia, but not everyone is happy

It's being compared to Kendall's Pepsi ad.
 By 
Yvette Tan
 on 
Coke's new ad celebrates women being able to drive in Saudi Arabia, but not everyone is happy
A Saudi woman drives her car along a street in the Saudi coastal city of Jeddah, on September 27, 2017. Saudi Arabia will allow women to drive from next June, state media said on September 26, 2017 in a historic decision that makes the Gulf kingdom the last country in the world to permit women behind the wheel. / AFP PHOTO / REEM BAESHEN (Photo credit should read REEM BAESHEN/AFP/Getty Images) Credit: AFP/Getty Images

A new Coca-Cola ad is making waves across social media.

The ad, which shows a young female driver being taught how to drive by her father, is meant to be a celebration of Saudi Arabia's recent decision to allow women to drive for the first time.

According to Coca-Cola, the one-minute long ad titled "Change has a taste," is meant to enable the "economic empowerment of women."

Some took to social media in celebration of the ad's message.

While others accused Coca-Cola of "capitalising" on Saudi Arabia's decision.

And some even compared it to that Kendall Jenner Pepsi ad.

We too sometimes mix up the Jenner sisters.

The ad, which was released on Nov 2, has so far garnered over 44,000 views.

In 2016, Coca-Cola announced plans to build a $100 million bottling plant in Saudi Arabia, which will be completed in 2019.

Topics Politics

Mashable Image
Yvette Tan

Yvette is a Viral Content Reporter at Mashable Asia. She was previously reporting for BBC's Singapore bureau and Channel NewsAsia.

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