Magician Collins Key searches for mystery girl in new digital series
LOS ANGELES -- Collins Key is using social media magic to find a mystery girl.
In a new series -- called The Disappearing Girl -- the social media star/magician utilizes his fanbase to help him find a girl he met at one of his meet-ups in Santa Monica.
Each day, the digital influencer asks fans to find clues on his and her social media accounts. Key then follows the clues and documents his adventures across Los Angeles.
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Mashable got an exclusive look at a teaser (above) of an upcoming episode.
Key's series is part of AT&T's Hello Lab program, which launched in February.
The telecommunications giant teamed up with digital entertainment company Fullscreen to give 10 influencers — including Key, YouTuber Grace Helbig, travel duo Damon and Jo, musicians Us The Duo, Instagram comedian Brandon Armstrong, and Snapchat superstar Shaun McBride (a.k.a. Shonduras) — the opportunity to "create their most innovative dream projects with a cadenced release schedule throughout the year offering multiple touch points for consumers."
Throughout 2016, under the program, these creators (deemed "Hello Lab ambassadors") have created a variety of series, live experiences, albums, giveaways and podcasts.
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
