Consumer Reports stands by its verdict, won't recommend Apple's MacBook Pro

Apple may end up selling millions of its new MacBook Pro laptops, but it doesn’t seem it will be able to win Consumer Reports’ approval.

The nonprofit organization is standing by its initial verdict in which it did not give the MacBook Pro (2016) its "recommended" rating. The organization has now said it doesn’t think re-running the tests will change anything.

"In this case, we don’t believe re-running the tests are warranted for several reasons. First, as we point out in our original article, experiencing very high battery life on MacBooks is not unusual for us – in fact we had a model in our comparative tests that got 19 hours," it told 9to5Mac.

"Second, we confirmed our brightness with three different meters, so we feel confident in our findings using this equipment. Finally, we monitor our tests very closely. There is an entry logged every minute, so we know from these entries that the app worked correctly," it added.

The comment comes less than a week after Apple’s VP of Marketing, Phil Schiller said the company was working with the magazine to understand the review. Schiller insisted that Consumer Reports’ findings didn’t resonate with their "extensive lab tests or field data."

This is the first time, Consumer Reports hasn’t recommended a MacBook Pro model. The magazine, which has garnered immense credibility over its 80-years of existence, said battery life on the new MacBook Pro was all over the place, hitting 19 hours in a test, but less than four hours in another.

The Consumer Reports’ verdict, though challenged by many, sits in line with complaints from several users. A report on Bloomberg earlier this month claimed that Apple had faced challenges with an improved battery module on the new MacBook Pro and it settled with older battery technology to meet the holiday shipping target.