Creator Khaby Lame just sold a stake in his brand for $975 million
Khaby Lame, the most-followed creator on TikTok, has sold a controlling stake in his core business to Rich Sparkle Holdings in a deal that values the company at roughly $975 million, marking one of the largest and most ambitious efforts yet to turn creator influence into a full-scale commercial platform.
Under the agreement, Rich Sparkle secures exclusive global rights for 36 months to manage and monetize Lame’s digital presence. That includes livestream income, short-form video strategy, supply chain operations, and brand partnerships. The company says Lame will also become a controlling shareholder.
According to reporting from Mint, the transaction positions Rich Sparkle to expand Lame’s brand into categories like beauty, fragrance, and apparel, while also developing an AI-powered digital twin using his likeness, voice, and gestures to produce multilingual content at scale.
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The company projects that this closed-loop commerce model (where everything is discovered, bought, and shipped within the same ecosystem) could generate more than $4 billion in annual sales, though that figure remains aspirational.
Topics Creators
Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.
In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].
