Move over, Labubu: Pop Mart's Crybaby is taking center stage
You’ve seen Labubu all over your social media feeds, but now it’s Crybaby’s time to shine. One of Pop Mart's cult-favorite characters, Crybaby is everything its name suggests: soft, sensitive, and unafraid to show it. With juicy teardrops streaming down its face and an aura of quiet vulnerability, Crybaby wears its emotions proudly.
It's tearfully chic. Just ask its celebrity fans: BLACKPINK’s Lisa, who was spotted toting the Love You Cherry Much plush on her Louis Vuitton bag, internet personality Bretman Rock, and (G)I-DLE's Minnie.
Now, the character is taking a sparkly, tutu-clad turn with the new Crybaby Shiny Shiny Series, a limited collection of plush accessories and collectibles that channels full balletcore energy. There are plush bag charms dressed in white tulle skirts and ballet buns, fuzzy dolls with pearl necklaces and floppy bunny ears, and glittering phone cases and cardholders that let you carry a little catharsis everywhere you go.
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The collection dropped on July 24 in stores and online. And while some of the online stock quickly sold out, you don't want to miss out on future Crybaby drops.
Crybaby Shiny Shiny Plush Pendant Blister Pack ($24.99)
A ballet bag charm with a tear-streaked face and a tutu.
Crybaby Shiny Shiny Plush Doll ($43.99)
Ultra-textured and dreamy, with bunny ears and soft pastel details.
Crybaby Shiny Shiny Earphone Case ($20.99)
A sculptural pouch for your AirPods that’s equal parts cute and functional.
Crybaby Shiny Shiny Phone Case ($25.99)
Available for iPhone 15 and 16 Pro Max.
Crybaby Shiny Shiny Card Holder Blind Box ($19.99)
There are six surprise designs (plus one secret edition).
Created by Thai artist Molly Yllom (Mod-Nisa Srikhumdee) after the death of her dog Somchun, Crybaby isn’t meant to be a person or even a baby, but a vessel for emotion. "Crying is a normal thing, is a normal feeling,” Yllom said in a Pop Mart video from 2024. "Maybe sometimes we feel like there should be someone telling me that it is OK to cry."
That’s the core of Crybaby: not just a toy, but a tender little reminder that it’s OK to fall apart sometimes. And it’s resonated deeply. While the character first debuted in 2017, it became part of Pop Mart's official lineup in 2022 and quickly cultivated a global fandom.
With the Shiny Shiny collection, Crybaby is stepping into its most glamorous form yet — still vulnerable, still tearful, but sparkling with new confidence. It’s not just cute; it's a wearable mood. And now your tech can be too.
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find her work in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
