The crying Northwestern kid is back. And he's all grown up.

He's in college now.
 By 
Tim Marcin
 on 
march madness logo and tweet about crying kid
He's in college now. Credit: Dylan Buell / Getty Images / Screenshot: Twitter / @dimeuproxx

It's always a kick to see memes grow up. Remember "Success Kid" resurfacing as a teenager?

Well, we've got another instance of a kid, once a meme, now all grown up. Back in 2017 there was a very expressive, very sad kid who was sobbing as Northwestern basketball lost to Gonzaga in the men's NCAA basketball tournament, otherwise known as March Madness. He became known as Crying Northwestern Kid.

An image of a boy on a football field.
Crying no more. Credit: Corey Perrine/Getty Images

Well Crying Northwestern Kid is actually named John Phillips, son of Jim Phillips, who was Northwestern's athletic director back in 2017. Phillips is now the commissioner of the Atlantic Coast Conference (ACC). The Phillips duo was spotted at a NCAA tournament game featuring the ACC's University of Pittsburgh. And Crying Northwestern Kid is all grown up. Well, he's not like grown up but he's definitely not the 12-year-old he once was. Crazy how time works.


You May Also Like

The Athletic confirmed it was, indeed, John Phillips once again at the NCAA tournament.

Sporting News published an article on Phillips on Wednesday. He's now a freshman at Harvard and wrote about becoming a meme in his admissions essay. He reflected on the passion that led to him becoming a meme.

"As the dust settled, they knew this wasn’t something I was ashamed of," Phillips told Sporting News. "It was just something that happened. That's how passionate I was, and it just happened to get picked up by TV."

A few years later and the TV cameras spotted him again, but this time, no tears.

Topics Memes

close-up of man's face
Tim Marcin
Associate Editor, Culture

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).

Mashable Potato

Recommended For You
'The Testaments' trailer: 'Handmaid's Tale' sequel sees June's baby all grown up
Chase Infiniti in "The Testaments."

Everything we know about Chris Pratt's 'Way of the Warrior Kid'
Chris Pratt and Jude Hill in "Way of the Warrior Kid."


Is 'A Knight of the Seven Kingdoms' kid-friendly?
Dexter Sol Ansell in "A Knight of the Seven Kingdoms."

'Data' is scarily prescient about AI and immigration. Its team is ready to meet the moment.
Sophia Lillis, Karan Brar, and Justin H. Min in "Data."

More in Life
California just launched the country's largest public broadband network
Newsom stands behind a teen on a computer. A group of people cheer and clap behind them.

The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!