Dear Dads of America, here's how to stalk your possibly sexually active daughter with your car
One of the benefits of advanced GPS technology, we can all agree, is spying on your loved ones.
Hyundai speaks to this basic -- if shameful -- human impulse by selling its "find your car anywhere" function by following Kevin Hart tracking his fictional daughter on a date by lending her boyfriend his new car -- a Hyundai with car finder technology.
While Hart's daughter remains oblivious, the terrified young man sees her father's menacing face everywhere.
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What's more American?
Edgy, it's not. The 1950s throwback tone drags it down into retro-ville, but Hart's effective mugging -- and the persistence of fathers meddling in their daughters' dating lives -- will surely spur an exasperated "Daaaaaaad" from teenagers all over America on Sunday.
We have only one quibble. Except for one notable helicopter scene, it's unclear how Hart manages to trail his daughter, since there is no second car pictured anywhere in the commercial.
If Hart is suddenly appearing everywhere using a teleportation device, we'd suggest that Hyundai is burying the real news.
Nonetheless, it gets across how effective the car finder is. There you have it, parents. Don't trust your kids? Now you don't have to.
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Topics Advertising
Heidi Moore is a Business Editor at Mashable. She directs a team of reporters and editors in creating richly reported, smart and entertaining stories about media, startups, advertising, careers and Social Good that show that business is really a reflection of life and what we value in it.Heidi was previously a finance and economics editor at the Guardian, New York bureau chief and Wall Street correspondent at Marketplace Radio, and a financial reporter at the Wall Street JournalShe loves yoga, rooftops and taking photographs of everything.
