Guy who failed at Starbucks boycott fails at 'Dear White People' boycott

'Dear White People' begins streaming on Netflix on April 28.
 By 
Saba Hamedy
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Once a troll, always a troll.

Alt-right Twitter user Baked Alaska -- the same person who last year started an unsuccessful Starbucks boycott -- is calling on people to cancel their Netflix subscriptions because of the streaming service's new show Dear White People. But his boycott has taken an unexpected turn: an attack on his own email inbox.

Netflix on Wednesday released a new teaser for the series, based on a 2014 film about a group of black students on a fictional, predominately white college campus.

Baked Alaska, who has 143,000 followers, was not happy that the TV spin-off was getting a global release. In a tweet, he said the show "promotes white genocide."

Some people, mostly other alt-righters, followed his lead.

But many others trolled the troll himself by signing Baked Alaska up for things after he forgot to blank out his email in a tweet.

The email sign-ups ranged from hair-cuts in Compton to Planned Parenthood blasts.

Netflix didn't immediately respond to Mashable's request for comment.

But writer-director Justin Simien posted a status on Facebook addressing the backlash:

Dear White People begins streaming April 28.

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Saba Hamedy

Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.

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