The $10 Fire TV Stick 4K Select deal lives on: Grab it before it's gone forever

Use the on-page coupon code to slash $30 off the price.
 By 
Christina Buff
 on 
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Fire TV Stick 4k Select with orange abstract background
Credit: Amazon / Mashable Photo Composite

SAVE $30: As of Dec. 22, the Amazon Fire TV Stick 4K Select is still on sale for just $9.99 with the on-page coupon code HOL4KFTV. That's $30 or 75% off its list price and its best price ever.


$9.99 at Amazon
$39.99 Save $30
with on-page coupon code HOLFTV4K

Amazon really wants you to grab its newest Fire TV Stick this season — so much so that it's practically giving them away.

As of Dec. 22, the Amazon Fire TV Stick 4K Select is still on sale for just $9.99 with the on-page coupon code HOL4KFTV (make sure to hit "redeem" next to the code). That's a massive $30 price drop from its usual $39.99 tag and 75% in savings. We first saw this deal pop up ahead of Black Friday (it quickly became one of Mashable readers' top buys), then it disappeared and reappeared a few times throughout the month of December. There's really no telling how long it will stick around this time, so we suggest grabbing it ASAP if you have a streaming stick on your shopping list.

The latest Fire TV Stick in Amazon's lineup, the 4K Select is the most affordable option to deliver vibrant 4K quality with HDR10+ support. It also features an ultra-responsive and quick new operating system called Vega. We haven't had a chance to test it for ourselves, but we're glad Amazon is switching things up. The previous operating system was a bit laggy in our tests — an upgrade was in order. Its plug-and-play design is the same as other streaming sticks in the Fire TV lineup and instantly brings all of your favorite streaming apps into one convenient location. Press and ask Alexa to open Peacock or Prime Video or even pick up an episode where you left off.

The new streaming stick offers support for Xbox Game Pass, Amazon Luna, NordVPN, and IPVanish, and will soon also offer Alexa+ and Amazon Kids+. It may not feature Dolby Atmos or Vision, but it's a pretty advanced streaming device nonetheless. Plus, at just 10 bucks, it's much more than you'd expect.

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Christina Buff

Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.

Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.

When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.

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