Fashion is cyclical – old styles are constantly becoming new again.
However, Desigual is capitalizing on the trends of the present with their show at New York Fashion Week that featured models wearing real-life versions of Snapchat filters.
MAC's Senior Vice President of Global Artist Training, Development and Makeup Artistry Gordon Espinet designed all the Snapchat looks for Desigual's show.
Check out the beautiful filters come to life:
A paper version of the flower crown filter actually looks gorgeous.
NEW YORK, NY - SEPTEMBER 08: A model has their hair done backstage at the Desigual fashion show during New York Fashion Week: The Shows September 2016 at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Larry Busacca/Getty Images for New York Fashion Week: The Shows)
Credit: Larry Busacca/Getty Images for New York Fashion Week: The Shows
NEW YORK, NY - SEPTEMBER 08: A model walks the runway during the Desigual show as a part of New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Credit: Antonio de Moraes Barros Filho/FilmMagic/getty images
More paper amazingness came from the butterfly crown filter – the glowing feature was unfortunately not included.
NEW YORK, NY - SEPTEMBER 08: A model walks the runway during the Desigual show as a part of New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Credit: Antonio de Moraes Barros Filho/FilmMagic/getty images
NEW YORK, NY - SEPTEMBER 08: A model has her hair done backstage at the Desigual fashion show during New York Fashion Week: The Shows September 2016 at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Larry Busacca/Getty Images for New York Fashion Week: The Shows)
Credit: larry Busacca/Getty Images for New York Fashion Week: The Shows
The MAC team even used makeup to recreate some of our favorite animal Snapchat lenses.
NEW YORK, NY - SEPTEMBER 08: A model walks the runway, top detail, at Desigual fashion show during New York Fashion Week: The Shows September 2016 at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Frazer Harrison/Getty Images for New York Fashion Week: The Shows)
Credit: Frazer Harrison/Getty Images for New York Fashion Week: The Shows
NEW YORK, NY - SEPTEMBER 08: A model walks the runway during the Desigual show as a part of New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Credit: Antonio de Moraes Barros Filho/FilmMagic/GETTY IMAGES
And of course the classic dog filter made an appearance.
NEW YORK, NY - SEPTEMBER 08: A model prepares before the Desigual fashion show during September 2016 New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Michael Stewart/WireImage)
Credit: Michael Stewart/WireImage/getty images
NEW YORK, NY - SEPTEMBER 08: A model walks the runway during the Desigual show as a part of New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)
Credit: Antonio de Moraes Barros Filho/FilmMagic/getty images
We are placing our bets now that a Desigual competitor will be using Instagram Stories features for their fashion show.
[H/T: The Muse]
