Branding expert Donald Trump takes credit for Budweiser's America beer
Donald Trump has succeeded in his promise to make America Budweiser again.
The presumptive Republican presidential nominee took some credit on Wednesday during a phone call on Fox News for inspiring Budweiser to change the name of its beer to America for the summer.
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“I think so," Trump said in an interview with Fox & Friends when asked whether he thought he had "something to do" with the name change. "They’re so impressed with what our country will become that they decided to do this before the fact."
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Left unsaid: that the company behind Budweiser is now owned by a Belgian corporation trying to make a shameless appeal to thirsty Americans.
Perhaps Trump's tongue-in-cheek support of the Budweiser branding move hints at his own ambitions for the country: Make America a brand again.
Trump is fond of sticking his name on everything. So why not do the same for America?
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Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.
