The sad reason Donald Trump's tweets are way less popular than 3 months ago
People are getting tired of The Donald's tweets.
According to a new report from digital agency Huge, the number of engagements (replies, retweets, likes) per tweet has dropped 66 percent in the three months since he took office.
The number of likes per tweet has seen a yuuuge drop since his first day as president: 72 percent.
What's going on? Are gems like these not captivating the public anymore?
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Before your faith in humanity is restored, engagement with Trump's tweets has dropped not because users are tired of his rants--it's because he's not ranting as much anymore.
The report breaks down Trump's tweets into three categories: agitated, calm, and prepared.
In the last three months, the percentage of his total tweets that were "agitated" dropped from 44 percent to 26 percent. Meanwhile, his "prepared" tweets--canned announcements most likely written by his staff--rose from 15 percent to 27 percent.
Essentially, he's tweeting less angry, off-the-cuff remarks, and more boring prepared statements, which is to be expected now that he's president.
I get why people aren't into it. Here, he threatens Canada, which is interesting because who gets angry at Canada?
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Now here is one of his "prepared" tweets.
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I mean, he's barely threatening anybody. Snooze alert.
"In social media, nothing alienates a core audience faster than an inauthentic voice," the report said. "Watering down the president’s Twitter account with static and predictable prepared tweets has chipped away at its authenticity, giving its fans and followers license to look away."
Not being an unhinged, impulsive bully is ruining your brand, Donald Trump. But I have faith that you can fix that.
Topics Social Media X/Twitter Donald Trump
Keith Wagstaff is an assistant editor at Mashable and a terrible Settlers of Catan player. He has written for TIME, The Wall Street Journal Magazine, NBC News, The Village Voice, VICE, GQ and New York Magazine, among many other reputable and not-so-reputable publications. After nearly a decade in New York City, he now lives in his native Los Angeles.
