The chaotic evil 'Don't have a bookmark?' meme is out of control
When I need to mark my place in a book I never use an actual bookmark.
I usually reach for a Post-it Note, an old receipt, or a train ticket to wedge in between the pages, but as a new literary-themed meme highlights, some place-holding methods are far more extreme.
In an absurdly unhinged brand tweet on Monday, Chex Mix trolled followers by writing, "Don't have a bookmark? Try using Chex Mix instead." The tweet also included two appalling photographs of a bunch of rye chips, breadsticks, pretzels, and crackers acting as a bookmark — a sight that could give any sensible book-lover heart palpitations.
You May Also Like
This Tweet is currently unavailable. It might be loading or has been removed.
The intentionally ridiculous shitpost from Chex Mix soon got the attention of another brand, Vitamin Water, and it wasn't long before exactly what you think would happen happened. An absolute sin.
This Tweet is currently unavailable. It might be loading or has been removed.
Other Twitter users and brands soon began offering their suggestions for hilarious impromptu bookmarks — from pets and food to arms and utensils.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
The meme is funny to some, but many libraries, book stores, and publishing houses are publicly speaking out against the ruination of books and offering genuinely sensible alternatives.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
For the love of literacy, do not harm anymore books for this meme.
Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.
