Doritos will give away $50,000 during the Super Bowl for a single tweet
What's the most compelling thing you can say about Doritos in 140 characters or less?
The answer could win you $50,000.
Alongside its "Crash the Super Bowl" ad campaign this year, the Frito-Lay brand will award a prize of $50,000 each for three winning tweets on Super Bowl Sunday -- one text-based, one video and one photo. Submissions will be accepted between noon Pacific time on Sunday and the final whistle of the game with the hashtags #Doritos and #entry.
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Doritos is hoping the cash incentive will entice football fans to flood the Twittersphere with enough branded tweets to make the cost of the reward worth it.
This year marks the 10th and final year of the Doritos campaign, which called on amateur aspiring advertisers to submit their own 30-second ad in hopes of winning a $1 million prize. The company will debut the winning ad during the game and announce the chosen tweets on Monday.
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Topics Advertising
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
