This woman is the first model with Down syndrome to front a beauty campaign

Proving that beauty comes in all shapes, sizes and colors.
 By 
David Yi
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Beauty comes from the inside out, as proven through this new beauty campaign for the haircare brand, Beauty & Pin-Ups. 

The company just revealed its new face, Katie Meade, a stunning 32-year old model and former Special Olympics athlete who just happens to have Down syndrome. 

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

"Every day is a great day to feel good about yourself," Meade said recently to People. "Feeling good makes you look good — that’s my motto.”


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Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

It comes through in these photos, where the model shows off her luscious tresses. Showcasing the brand's Fearless Hair Rescue Treatment, she's also, in turn, breaking down barriers as the first model with Down syndrome to star in a beauty campaign. 

"As we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name 'Fearless' it was really easy, we were like, ‘Well Katie’s fearless.'"the company's CEO, Kenny Kahn, said to People

For those interested in the product, it's a hair masque that treats damaged and broken hair. You can find it here for $10. 

Have something to add to this story? Share it in the comments.


Topics Beauty

Mashable Image
David Yi

David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.

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