Wild 'Dracula' billboard is more than it seems, just wait until nightfall
Dracula only comes out at night and apparently so does its marketing.
A new BBC miniseries in the UK called Dracula (also streaming on Netflix outside the UK) arrived for the new year and with it some creative billboards.
What looks like a random assortment of bloody stakes plunged into a white backdrop on billboards in London and Birmingham transforms into shadow art as the light of the day disappears. A familiar face then emerges with help from strategically placed projected lights.
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Take a look at a time-lapse that went viral to get the full effect:
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It's Dracula!
Sunlight is notoriously known to kill the vampire, so this design makes a lot sense. The show, from the team behind Sherlock, features three 90-minute episodes. In front of the billboard is an enclosed blunt object with the instructions, "In case of vampires, break glass."
BBC Creative is behind the shadowy billboard. The agency told design publication The Drum that the transformative work is supposed to invoke the dark-humored show, which is an adaptation of the vampire legend.
And hey! If you're looking for other cool shadow art, check out the work of artist Kumi Yamashita.
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
