Watch Drake ruin 'Hotline Bling' with a smile to please cellphone executives
You used to call me on my cellphone...and it ran up extra charges.
T-Mobile nabbed Drake at his sunny-smiled best for a clever, mocking Super Bowl commercial about the complicated mobile plans offered by its rivals.
Introducing the unmistakeable star with a giant "DRAKE" card -- no fake Drakes here -- the commercial shows telecom execs interrupting the singer's performance to Hotline Bling to suggest changes to make it more accurate - for instance, "after you say, 'call me on my cellphone," just add 'device eligible for upgrade after 24 months.'"
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Drake takes it all with charm, a bright smile and a little dry wit: "These changes don't ruin the song at all!" he says brightly.
In the Super Bowl sweepstakes to be the wittiest and most of-the-moment, you can't fault T-Mobile for grabbing the hottest star in music right now and getting down with the kids.
There is one person we suspect won't be into this clever new ad: Drake's smacktalking rap nemesis, Meek Mill.
See the extended cut here:
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Topics Advertising
Heidi Moore is a Business Editor at Mashable. She directs a team of reporters and editors in creating richly reported, smart and entertaining stories about media, startups, advertising, careers and Social Good that show that business is really a reflection of life and what we value in it.Heidi was previously a finance and economics editor at the Guardian, New York bureau chief and Wall Street correspondent at Marketplace Radio, and a financial reporter at the Wall Street JournalShe loves yoga, rooftops and taking photographs of everything.
