Drunken online shopping is big business — especially for Amazon
Amazon is already more than dominant in the online shopping space, but add a shot or three of tequila and that Amazon Prime free two-day shipping looks even more appealing.
Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behavior after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated. If you apply that number beyond the respondents to include America's legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year.
Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.
It doesn't help that Amazon has an efficient, easy-to-use mobile app and a seemingly endless inventory. Amazon is the go-to place for online shopping. CNBC reported on Tuesday that the company is on track to make up more than half of the entire e-commerce market. In 2018, Amazon was already accounting for 48 percent of online shopping. By the end of the year, during the holiday season, the company sold more than it ever had, shipping more than 1 billion items.
Amazon is practically synonymous with shopping at this point -- drunk or sober.
Topics Amazon
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
